Radio On The Road- Automotive
Commercial radio reaches three-quarters of Australians who intend on buying a car in the next year, making it the perfect vehicle to communicate with these consumers over the course of their decision-making journey.
Almost one-in-five or 2.4 million Australians aged over 14 intend on purchasing a new car in the next 12 months. Around 1.8 million (75%) of these potential car buyers listen to commercial radio every single week.
These are the findings from the latest report from Nielsen and Commercial Radio Australia (CRA), which paints a picture of the automotive consumer in Australia including their preferences, perceptions and buying intentions.
- 3 in 4 Australians who intend to buy a car in the next 12 months have listened to commercial radio in the past week
- 25% of radio listeners who intend to buy a car in the next 12 months, intend to spend between $40,000 - $59,999
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